The Ugly Zone
The Ugly Zone

The Ugly Zone is where the seeds for real change are sown and improvement happens. Even if (perhaps especially) that improvement feels unnatural, regressive and awkward. It’s also the difference between the child who relishes learning from their ‘mistakes’ and the adult who shies away from ‘screwing up’.  The child who laughs at ‘missing’ and the adult who flushes with embarrassment at ‘failing’.

The Ugly Zone is where learning takes place.

The Ugly Zone is where the seeds for real change are sown and improvement happens. Even if (perhaps especially) that improvement feels unnatural, regressive and awkward. It’s also the difference between the child who relishes learning from their ‘mistakes’ and the adult who shies away from ‘screwing up’.  The child who laughs at ‘missing’ and the adult who flushes with embarrassment at ‘failing’.

The Ugly Zone is where learning takes place.

Dair-Performance-Toolkit

Performance Toolkit

Film Series

A series of short films concentrating on key performance topics. Specifically designed to support coaches they are also useful for anyone appraising their own performance improvements.

Find out More
Dair-Performance-Toolkit

Performance Toolkit

Film Series

A series of short films concentrating on key performance topics. Specifically designed to support coaches they are also useful for anyone appraising their own performance improvements.

Find out More
Ignore-The-Hype

Circuit to Success

Film Series

Dump the fitness ‘gurus’ and get yourself coached by Toni Minichiello, the man who has trained five Olympians, including Dame Jessica Ennis-Hill. He’s agreed to share his secret to success.

Find out More
Ignore-The-Hype

Circuit To Success

Film Series

Dump the fitness ‘gurus’ and get yourself coached by Toni Minichiello, the man who has trained five Olympians, including Dame Jessica Ennis-Hill. He’s agreed to share his secret to success.

Find out More

One Week To Peak

Audio Series

‘One Week To Peak’ is a short (around 5 mins) daily audio programme designed with Dr. Dave Alred MBE, to help you craft, review and move towards your goals. Developed from 30 years work with elite athletes ‘Peak in a Weak’ is a simple, self affirming approach to self-improvement.

Find out More

One Week To Peak

Audio Series

‘One Week To Peak’ is a short (around 5 mins) daily audio programme designed with Dr. Dave Alred MBE, to help you craft, review and move towards your goals. Developed from 30 years work with elite athletes ‘Peak in a Weak’ is a simple, self affirming approach to self-improvement.

Find out More

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