During this period we’ve grown increasingly frustrated with the amount of false claims, exaggerated promises and downright mis-information when it comes to getting the best out of yourself (ever wondered why the weight loss industry in the States alone is estimated at $70BN and obesity remains on the rise). That’s why we felt it was time to share some of what we’ve learned: about how to be the best thinking, best feeling, best functioning version of yourself: head, heart and body.

Most important to us is that anyone with access to the internet can get fact based, tried and tested advice, support and coaching from some of the best in the world: without paying.

For those of you with the means and desire to take yourself to the next level we’ve also got a growing range of programmes, books and tools in our shop.

Writing this stuff can be a struggle (writing with sincerity can sound so, well, insincere).  We’ve got big dreams and we’ve got a plan in place to make those dreams a reality. But we’re starting small. To maintain our independence we fund all our work ourselves. That’s our call, no violins needed – it’s just that we didn’t want any business-backers chasing a profit calling the shots on our content. Think of Dair as the Indie Music Label for Health & Fitness in a world dominated by ‘Majors’ and awash with wannabees.

We’re just trying to start our own revolution so you can start yours.